Chapter 1492: How to Promote

Chapter 1492: Chapter 1492: How to Promote

However, no matter what, the quantity of these seeds won’t be much.

Otherwise, the village would have already started investigating, and Shu Yu would know as well.

The other party has only planted three or four acres, which seems to be the limit.

If it’s purely for admiration, it doesn’t matter. But if they intend to expand like her, after these three or four acres mature, they’ll likely have to save the seeds to plant another batch.

To do big business, this person would need at least two harvests, and that’s assuming the sunflowers grow without issues and yield well.

Sunflowers are easy to grow, but you can’t just plant them carelessly.

So, Shu Yu still has ample time.

She looked up and asked Daniu, “How’s the repair work on the prefeture’s shop going?”

“Almost done, just the final touches and it’ll be ready for opening.”

Shu Yu plans to expand the business; the shop opened earlier in the county town was just a small start. The melon seed business is alright, but the sunflower oil has a limited customer base, mainly due to its price.

Therefore, her next goal is the prefecture. Initially, not many sunflowers were planted, so the workshop’s production was limited, and most of it was taken by the capital and the palace, with her only keeping enough for the county town’s needs.

Now that production has increased, it’s time for Lu’s Melon Seed and sunflower oil to make a name in the prefecture.

She needs to capture the market before others can sell their melon seeds and sunflower oil, making Lu’s Melon Seed a familiar name that people see as genuine.

Shu Yu gently tapped her finger on the tabletop, “Alright, but we need to do some publicity before we open.”

“How do we promote? Should we hire a dragon and lion dance troupe to make things lively?”

Shu Yu shook her head, “It would be lively, but only a few nearby would know about it.”

Daniu thought of when Shu Yu opened the ready-to-wear clothes shop, “Should we draw up those flyers and have other shops give them out like before?”

Shu Yu laughed, “That was because the ready-to-wear clothes shop had a specific target audience, the numbers were small, and it was word-of-mouth. But our melon seeds and sunflower oil are different; everyone in the prefecture, from commoners to nobles, is our target audience. Handing out flyers… well, it works for those who can read, but not for the illiterate.”

Daniu was troubled, having no experience in this at all, and despite turning red from thinking, he couldn’t come up with a suitable promotion method.

Shu Yu was also pondering, the shop in the prefecture must at least make a big impact upon opening.

The office was extremely quiet, with neither of them speaking.

After a while, Shu Yu raised an eyebrow, “Why not come up with a catchy jingle or nursery rhyme and let the children all over the prefecture sing it?”

Daniu’s eyes lit up, “That’s great, that’s great, even those who can’t read would know it. We can give the children some candies, and they can sing it all day long. Once it rolls off their tongues, they’ll continue singing it for a long time.”

Shu Yu said with a smile, “That’s what I thought, but we should also distribute flyers, using a dual approach.”

“Alright!” Daniu immediately nodded, then frowned, “But how to come up with this jingle or nursery rhyme?”

“Gather all the stewards, and let’s discuss it together for ideas. If that’s not enough, we can find some scholars to write a piece.”

Daniu agreed, “I’ll go and gather everyone now.”

He hurriedly left, while Shu Yu sat in place, starting to think about the preparations for the opening.

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