"Speaking of several famous jewelry shops in the capital, my jewelry canāt compete with the pieces that come out of those shops." Chu Ziluo spread her hands somewhat helplessly.
"You want to make a name for yourself and eventually become an established jewelry brand, donāt you?" Ye Muyu immediately understood. Itās about creating her own brand, but previously it was overshadowed by the reputation of the clothing store, so even if the items were good, they didnāt stand out.
No wonder Chu Ziluo wants to establish a separate shop.
After all, ever since the clothing store took down the Gao familyās shop, it quickly became one of the most famous clothing stores in the capital.
From unique dresses made of various premium dyed fabrics to family matching outfits, and later popular wool sweaters, all made people in the capital love and hate the Yonghe Clothing Store.
Not wanting to patronize the Chu familyās business.
But the Chu family clothing storeās products were excellent, and there were many officials who had no grudge against the Chu family. Naturally, these ladies and young misses in their residences were happy to purchase them.
With many people, it created a trend, and those with grudges against the Chu family couldnāt go out to attend banquets being overshadowed, that would be too embarrassing, so they naturally had to follow and buy.
Under such circumstances, the Yonghe Clothing Store naturally became the object of pursuit by the capitalās ladies and young misses.
Quite naturally, amidst this glory, the jewelry got overshadowed.
"Not bad, realizing this issue shows that you understand one of the essences of doing business." Ye Muyu praised without restraint.
Exactly.
To grow big, one must develop a brand; otherwise, no matter how good the product, the business has limited scope, and one canāt charge high prices.
Establishing a brand is different, creating a subconscious perception among customers that this brandās jewelry is good, allowing for growth. By then, when she has rolling capital, whether she wants innovation or breakthroughs, there will be financial support, forming a healthy business cycle.
"Take the contract for the shop, and then weāll write a promissory note according to regular lending rules." Seeing the seriousness in her eyes, Ye Muyu knew she didnāt like vague dealings; following these rules would make her happier.
That was indeed the case.
Chu Ziluo calculated after reviewing the loan details; she only needs to repay fifty taels a month. Over ten years, including interest, the total approximates six thousand taels, which is also the regular market price for the shop.
She currently has over a thousand taels. Initially, she planned to buy a small shop in the North City or South City.
But now, with a better option available, even with additional interest, she would rather not compromise. After all, the location of the shop also adds some hidden value to the jewelry inside.
She decisively signed and stamped her fingerprint.
"Mother, since according to this, the repayment starts next month, Iāll repay next month." Chu Ziluo thought about the significant amount of gold and silver needed for the jewelry shop. She also planned to refurbish the shop, which would likely require a lot of silver.
Saving where she can now.
Luckily, the clothing store still has some stock; she only needs to design a few exquisite jewelry pieces to serve as the opening signage, which would suffice.
"Alright, naturally weāll go by the rules." Ye Muyu said, smiling brightly.
Though she spoke strictly, seeing her daughter not averse and truly wanting to strive herself, she felt quite gratified in her heart.